Transforming Sales for a Furniture and Kitchen Brand in the UK

About Project

A furniture and kitchen brand offering high-quality products through an e-commerce platform. Previously relying solely on eBay for sales, the client aimed to transition a significant portion of sales to their newly created website and increase overall profitability.

Expanding Reach Beyond Local Boundaries
Despite being based in a single city, we successfully optimized the UK furniture store’s SEO to rank highly for numerous furniture-related keywords in surrounding cities. This strategic expansion significantly increased the store’s visibility and customer base across multiple nearby locations.

Our Role

  • Reduce dependence on eBay and shift sales to the client’s own website.
  • Increase online visibility and organic traffic in the UK.
  • Boost profitability by reducing platform fees and enhancing direct customer engagement.

Challenges

  • Highly competitive e-commerce market for furniture and kitchen products.
    The market is dominated by well-established competitors, some of whom have been in business for over 100 years.
  • Transitioning customers from a well-known platform (eBay) to a new website.
    Competitors in this niche often have surprisingly large marketing budgets, necessitating efficient and effective use of resources to compete.
  • Achieving high search engine rankings without using link-building strategies.
    Constantly facing new competitors employing black hat SEO techniques, which adds complexity to maintaining our client’s SEO integrity and rankings.

Strategies Implemented

1. Website Creation and Optimization

We designed and developed a user-friendly and visually appealing e-commerce website to facilitate the transition from eBay to the client’s own platform.

Actions Taken:

  • Developed the website using modern technologies to ensure fast loading times and a seamless user experience.
  • Implemented a mobile-responsive design to cater to all users.
  • Optimized the website’s structure, content, and metadata for relevant keywords.

Results:

  • Successfully launched a high-performing e-commerce website.
  • Positive user feedback and increased site engagement metrics.

 2. SEO Optimization

We focused on on-page SEO optimization to enhance the website’s visibility in search engines without relying on link-building.

Actions Taken:

  • Conducted comprehensive keyword research tailored to the UK market.
  • Optimized product descriptions, category pages, and blog content for target keywords.
  • Ensured technical SEO best practices were followed, including site speed improvements and mobile optimization.

Results:

  • Achieved top rankings for a large number of high-volume furniture and kitchen-related keywords.
  • Significant increase in organic traffic and site visibility.

 3.  Sales Transition Strategy

We implemented strategies to transition sales from eBay to the client’s website while ensuring customer trust and satisfaction.

Actions Taken:

  • Promoted the new website through existing eBay listings and customer communications.
  • Offered exclusive deals and discounts on the new website to incentivize purchases.
  • Ensured excellent customer service and easy returns to build trust with new website users.

Results:

  • Successfully transitioned 25% of sales from eBay to the new website.
  • Increased overall profitability due to reduced platform fees.

4. Social Media Marketing (SMM)

We leveraged social media to drive traffic and engagement to the new website.

Actions Taken:

  • Created and shared engaging content on platforms such as Facebook, Instagram, and Twitter.
  • Ran targeted social media ad campaigns to attract new customers and retain existing ones.
  • Encouraged user-generated content and reviews to build social proof.

Results:

  • Grew social media followers and engagement significantly.
  • Increased referral traffic to the website from social media channels.

Results overview

  • Reduced dependency on eBay, with 25% of sales now coming from the new website.
  • Enhanced profitability and customer engagement through the website.
  • Achieved top rankings for numerous high-volume keywords in the UK market.
  • Ongoing improvements continue to show that the chosen strategy is effective.

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