SEO and PR Strategy for a Decorative Plaster and Liquid Wallpaper Manufacturer

About Project

A manufacturer of decorative plaster and liquid wallpaper with multiple websites targeting different countries. The sites are built on Bitrix, with a focus on technical SEO optimization and PR campaigns in the media.

Achieving Top Rankings Across Multiple Countries Without Link Building. Despite not utilizing link-building strategies, we successfully propelled Silk Plaster’s websites to top positions in search engine results across multiple countries.

Our Role

  • Increase online visibility and organic traffic across multiple country-specific websites.
  • Enhance brand awareness through PR campaigns in the media.
  • Improve search engine rankings for key product-related keywords.
  • Boost sales and inquiries for decorative plaster and liquid wallpaper products.


  • Managing and optimizing multiple websites for different countries.
    The market is dominated by well-established competitors, some of whom have been in business for over 100 years.
  • Achieving high search engine rankings in diverse international markets.
    Competitors in this niche often have surprisingly large marketing budgets, necessitating efficient and effective use of resources to compete.
  • Building brand awareness and credibility through media PR.
    Constantly facing new competitors employing black hat SEO techniques, which adds complexity to maintaining our client’s SEO integrity and rankings.

Strategies Implemented

1. Technical SEO Optimization

We focused on optimizing the technical aspects of the websites to improve search engine rankings and user experience.

Actions Taken:

  • Conducted comprehensive technical SEO audits for each country-specific website.
  • Fixed identified issues such as page speed, mobile responsiveness, and crawl errors.
  • Optimized website structure, URLs, and internal linking for better indexation.
  • Significant improvements in website performance metrics.
  • Enhanced crawlability and indexation by search engines.
  • Increased organic traffic across all targeted countries.

 2. Content Optimization and Localization

We tailored content to suit the local preferences and search behaviors of users in different countries.

Actions Taken:

  • Conducted in-depth keyword research for each target market.
  • Optimized on-page content, including product descriptions, blogs, and landing pages.
  • Localized content to reflect cultural and linguistic nuances.
  • Improved relevance and engagement of website content.
  • Higher rankings for localized keywords in each target market.
  • Increased organic traffic and user retention.

 3.  PR Campaigns in the Media

We executed strategic PR campaigns to build brand awareness and credibility.

Actions Taken:

  • Developed press releases and media kits highlighting product benefits and company achievements.
  • Established relationships with industry influencers and journalists.
  • Secured features and mentions in reputable industry publications and online platforms.
  • Enhanced brand visibility and authority in the decorative plaster and liquid wallpaper market.
  • Increased referral traffic from media coverage.
  • Positive impact on brand reputation and customer trust.

Results overview

  • Achieved significant improvements in online visibility and organic traffic for multiple country-specific websites.
  • Enhanced brand awareness and credibility through strategic PR campaigns.
  • Secured top rankings for numerous high-volume, product-related keywords in different markets.
  • Ongoing efforts continue to maintain and build on these successes, driving further growth and market penetration.

Grow Your Business With Our SEO Services

We offer complimentary SEO audits and competitive analysis to help you better understand your website’s current positioning and unlock its full potential.