SEO and Marketing Strategy for a Gaming PC Company

About Project

A gaming PC company specializing in custom-built gaming rigs and high-performance computer hardware.

Main Highlight is: Long-Term Partnership
Over 10 years of successful collaboration and service provision.
Strong and reliable partnership built on trust and excellence.

Our Role

  • Increase the company’s online visibility.
  • Attract more organic traffic to the website.
  • Boost sales and inquiries for custom gaming PCs.
  • Establish market leadership in the European bus transportation sector.
  • Establish a strong brand presence in the gaming community.

Challenges

  • Highly competitive market with many established brands
    The market is dominated by well-established competitors, some of whom have been in business for over 100 years.
  • Initial low search engine rankings for competitive keywords.
    Competitors in this niche often have surprisingly large marketing budgets, necessitating efficient and effective use of resources to compete.
  • Need to build a loyal customer base within the gaming niche.
    Constantly facing new competitors employing black hat SEO techniques, which adds complexity to maintaining our client’s SEO integrity and rankings.

Strategies Implemented

1. SEO Optimization

We started by enhancing the website’s SEO to improve its search engine rankings and attract more organic traffic.

Actions Taken:

  • Conducted a thorough technical SEO audit and resolved identified issues.
  • Optimized on-page content, keywords, and metadata.
  • Developed a robust backlink profile through outreach and content marketing.

Results:

  • Increased organic traffic by 250%.
  • Achieved top-5 rankings for high-competition gaming PC keywords.

 2. Google Ads Campaigns

We launched targeted Google Ads campaigns to drive immediate traffic and increase sales.

Actions Taken:

  • Created search ads targeting high-intent gaming PC-related keywords.
  • Implemented display ads to raise brand awareness among gamers.

Results:

  • Improved click-through rate (CTR) by 45%.
  • Reduced cost per click (CPC) by 20%.
  • Boosted conversions by 55%.

 3.  Social Media Marketing (SMM)

We developed a social media strategy to engage with the gaming community and promote the brand.

Actions Taken:

  • Created and shared engaging content on platforms like Facebook, Twitter, and Instagram.
  • Ran social media ad campaigns to increase followers and engagement.

Results:

  • Grew social media followers by 300%.
  • Increased engagement rate by 65%.
  • Enhanced brand recognition within the gaming community.

4. Content Marketing

We produced valuable content to attract and engage the target audience.

Actions Taken:

  • Created a blog from scratch, publishing articles on gaming tips, hardware reviews, and build guides.
  • Developed video content and infographics to showcase products and their benefits.

Results:

  • Increased blog traffic from zero to thousands of monthly visitors.
  • Boosted average time spent on the website by 40%.
Google search console travel season
Traffic value
1-3 TOP keywords distribution

Results overview

  • Achieved a significant increase in online visibility and organic traffic.
  • Established a strong presence in the competitive gaming PC market.
  • Consistent improvement in key performance metrics (traffic, conversions, engagement).

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