Enhancing Search Engine Rankings for an E-commerce PC Components Shop

About Project

Our client, a prominent e-commerce retailer specializing in PC components, sought to improve their search engine visibility and rankings for the keyword “gaming pc.” Despite having a diverse range of high-quality products, technical SEO issues hindered their online presence.

Our Role

  • Content Enhancement
  • Technical SEO
  • Linkbuilding

150%

65+

Countries Launched

8X

Community Growth

Challenges

The website was underperforming in search engine rankings due to technical SEO inefficiencies.
The gaming PC category page was poorly indexed and ranked 25th on Google for the target keyword.
Lack of optimized content and internal linking structure affecting SEO performance.

Objective

To boost the search engine rankings for the keyword “gaming pc” and increase the organic traffic to their gaming PC product and category pages.

Challenges

The website was underperforming in search engine rankings due to technical SEO inefficiencies.
The gaming PC category page was poorly indexed and ranked 25th on Google for the target keyword.
Lack of optimized content and internal linking structure affecting SEO performance.

Strategies Implemented

Content Enhancement

Strengthened the internal linking profile by linking to the gaming PC category page from relevant pages within the site to distribute page authority and improve navigability.

Content Marketing and Link Building

Implemented correct redirects and optimized the website’s sitemap for better crawling and indexing. Adjusted meta titles and descriptions to align with SEO best practices and incorporated primary and related keywords.

Internal Linking

On May 5, 2023, we revamped the gaming PC category page with 800 words of keyword-rich content, explaining various aspects of gaming PCs.

Technical SEO Adjustments

Published three authoritative blog posts about selecting the right gaming PC on prominent news websites, utilizing brand anchors and gaming PC-related keywords for external links back to the category page.

Results

Google Search Rankings Timeline

  • May 15, 2023: Moved to 15th position after technical SEO adjustments.
  • May 23, 2023: Category re-indexed, achieving 15th position.
  • May 30, 2023: Improved to 14th position.
  • June 18, 2023: Climbed to 9th position.
  • June 22, 2023: Further improved to 6th position.
  • July 3, 2023: Reached 4th position.
  • August 18, 2023: Advanced to 3rd position.
  • October 14, 2023: Peaked at 2nd position and maintained until the present.

Google Search Console Insights

The category page impressions showed significant growth starting spring 2023, confirming the effectiveness of the SEO strategies implemented.

Conclusion

Through meticulous on-page optimization, technical SEO fixes, strategic content creation, and focused link-building efforts, we successfully elevated our client’s website from the 25th to the 2nd position for the highly competitive keyword “gaming pc.” This case study exemplifies the impact of a holistic SEO approach, leading to enhanced visibility, increased organic traffic, and improved user engagement on the e-commerce platform.

Future Recommendations

To sustain and build on these gains, we recommend continuing the content development with updated gaming technologies, maintaining the technical health of the website, and expanding the backlink profile with high-authority domains in the tech industry.

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