Comprehensive Marketing for a Bus Company

About Project

A European bus company specializing in B2B sales, providing transportation services across Europe.

Main Highlight is: Long-Term Partnership
Over 10 years of successful collaboration and service provision.
Strong and reliable partnership built on trust and excellence.

Our Role

  • Increase the company’s online visibility.
  • Attract new B2B clients.
  • Boost the number of inquiries and bookings.
  • Establish market leadership in the European bus transportation sector.
  • Data-Driven Optimization

Challenges

  • Highly Competitive Market
    The market is dominated by well-established competitors, some of whom have been in business for over 100 years.
  • Significant Marketing Budgets
    Competitors in this niche often have surprisingly large marketing budgets, necessitating efficient and effective use of resources to compete.
  • Emergence of Black Hat SEO Competitors
    Constantly facing new competitors employing black hat SEO techniques, which adds complexity to maintaining our client’s SEO integrity and rankings.
  • Seasonality
    Traffic patterns are highly seasonal, complicating data analysis and requiring adaptive strategies to maintain performance year-round.

Strategies Implemented

1. SEO Optimization

We began by optimizing the client’s website for search engines to enhance its visibility and organic traffic.

Actions Taken:

  • Conducted a technical SEO audit and fixed identified issues.
  • Optimized website content, keywords, and metadata.
  • Developed a high-quality backlink profile.

Results:

  • Increased organic traffic by 900% and continue to maintain these high levels.
  • Consistently achieved top-3 rankings for key bus transportation-related keywords, keeping the client’s site as the niche leader in Europe.

 2. Google AdsCampaigns

We launched targeted Google Ads campaigns to capture high-intent searches and increase bookings.

Actions Taken:

  • Created search ads for high-conversion keywords.
  • Developed display ads to boost brand awareness.

Results:

  • Increased click-through rate (CTR) by 50%.
  • Reduced cost per click (CPC) by 25%.
  • Boosted conversions by 60%.

 3.  Social Media Marketing (SMM)

We crafted a social media strategy to engage with the audience and attract new customers.

Actions Taken:

  • Created and promoted content on Facebook, LinkedIn, and Instagram.
  • Ran social media ad campaigns and contests to increase engagement.

Results:

  • Grew social media followers by 400%.
  • Increased engagement rate by 70%.
  • Attracted new clients via social media channels.

4. Content Marketing

We produced high-quality content to educate and engage the target audience.

Actions Taken:

  • Created a blog from scratch, publishing articles and blog posts on transportation and logistics topics.
  • Created video content and infographics to explain services and benefits.

Results:

  • Increased blog traffic significantly from zero.
  • Boosted average time spent on the website by 35%.
Google search console travel season
Traffic value
1-3 TOP keywords distribution

Results overview

  • Achieved over 20x business growth in 10 years.
  • Established as the market leader in online bus transportation in Europe.
  • Consistent improvement in key performance metrics (traffic, conversions, engagement).

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