/* landing.css — APUS service landings (GEO / ChatGPT Ads).
   Uses the Kadence global palette so the pages stay native to the theme:
   palette1 #FF6005 brand · palette3 #37000A headings · palette8 #F7FAFC page bg */

.apl{--o:var(--global-palette1,#FF6005);--o-soft:#fff2ea;--ink:var(--global-palette3,#37000A);
  --muted:var(--global-palette4,#606060);--line:#ece4dd;--card:#fff;--bg-alt:#fbf7f4;
  --r:18px;--shadow:0 18px 44px -22px rgba(55,0,10,.28)}
.apl *,.apl *::before,.apl *::after{box-sizing:border-box}
.apl section{padding:84px 0}
.apl .apl-wrap{width:100%;max-width:1170px;margin:0 auto;padding:0 20px}
.apl h2,.apl h3,.apl h4{color:var(--ink);line-height:1.18;margin:0 0 14px}
.apl h2{font-size:clamp(28px,4vw,46px);letter-spacing:-.02em;font-weight:700}
.apl h3{font-size:clamp(19px,2vw,23px);font-weight:600}
.apl p{color:var(--muted);font-size:17px;line-height:1.65;margin:0 0 14px}
.apl .apl-lead{font-size:19px;color:#4a4038}
.apl .apl-eyebrow{display:inline-block;font-size:12.5px;font-weight:700;letter-spacing:.12em;
  text-transform:uppercase;color:var(--o);background:var(--o-soft);border-radius:999px;padding:7px 15px;margin-bottom:18px}
.apl .apl-center{text-align:center}
.apl .apl-center p{max-width:780px;margin-left:auto;margin-right:auto}
.apl .apl-sub{margin-bottom:46px}

/* ---------- hero ---------- */
.apl-hero{position:relative;overflow:hidden;background:linear-gradient(160deg,#2a0008 0%,#40000d 48%,#5c1403 100%);padding:96px 0 88px}
.apl-hero::after{content:"";position:absolute;inset:auto -10% -55% 42%;height:620px;
  background:radial-gradient(closest-side,rgba(255,96,5,.42),transparent 72%);pointer-events:none}
.apl-hero .apl-wrap{position:relative;z-index:1}
.apl-hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:54px;align-items:center}
.apl-hero h1{color:#fff;font-size:clamp(33px,4.7vw,58px);line-height:1.06;letter-spacing:-.03em;font-weight:700;margin:0 0 20px}
.apl-hero h1 em{font-style:normal;color:#ffb482}
.apl-hero p{color:rgba(255,255,255,.82);font-size:19px;max-width:620px}
.apl-hero .apl-eyebrow{color:#ffcaa8;background:rgba(255,96,5,.17)}
.apl-cta-row{display:flex;flex-wrap:wrap;gap:13px;margin-top:30px}
.apl-btn{display:inline-flex;align-items:center;gap:9px;padding:15px 28px;border-radius:12px;font-weight:700;
  font-size:16px;text-decoration:none;transition:transform .15s ease,box-shadow .15s ease,background .15s ease}
.apl-btn-primary{background:linear-gradient(135deg,var(--o),#ff8a3d);color:#fff;box-shadow:0 14px 28px -10px rgba(255,96,5,.62)}
.apl-btn-primary:hover{transform:translateY(-2px);box-shadow:0 20px 34px -10px rgba(255,96,5,.7);color:#fff}
.apl-btn-ghost{background:rgba(255,255,255,.08);color:#fff;border:1px solid rgba(255,255,255,.28)}
.apl-btn-ghost:hover{background:rgba(255,255,255,.15);color:#fff}
.apl-hero-note{margin:22px 0 0;font-size:14px;color:rgba(255,255,255,.6)}

/* hero side panel */
.apl-panel{background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.16);border-radius:22px;
  padding:28px;backdrop-filter:blur(7px)}
.apl-panel h2{color:#fff;font-size:15px;letter-spacing:.09em;text-transform:uppercase;margin:0 0 18px;font-weight:700}
.apl-panel ul{list-style:none;margin:0;padding:0}
.apl-panel li{display:flex;gap:12px;align-items:flex-start;padding:12px 0;border-bottom:1px solid rgba(255,255,255,.1);
  color:rgba(255,255,255,.88);font-size:15.5px;line-height:1.5}
.apl-panel li:last-child{border-bottom:0}
.apl-panel li b{color:#fff}
.apl-tick{flex:0 0 20px;width:20px;height:20px;margin-top:2px;border-radius:50%;background:rgba(255,96,5,.9);
  display:grid;place-items:center;color:#fff;font-size:11px;font-weight:800;line-height:1}

/* ---------- stat band ---------- */
.apl-stats{background:var(--ink);padding:0}
.apl-stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:rgba(255,255,255,.12)}
.apl-stat{background:var(--ink);padding:38px 26px;text-align:center}
.apl-stat b{display:block;font-family:Prompt,var(--global-fallback-font,sans-serif);font-size:clamp(30px,3.4vw,42px);
  font-weight:700;color:#ff8a3d;line-height:1;letter-spacing:-.02em}
.apl-stat span{display:block;margin-top:11px;font-size:14.5px;color:rgba(255,255,255,.74);line-height:1.5}
.apl-stat cite{display:block;margin-top:8px;font-size:11.5px;font-style:normal;color:rgba(255,255,255,.42)}

/* ---------- cards ---------- */
.apl-grid{display:grid;gap:22px}
.apl-grid-3{grid-template-columns:repeat(3,1fr)}
.apl-grid-2{grid-template-columns:repeat(2,1fr)}
.apl-card{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:30px 26px;
  transition:transform .18s ease,box-shadow .18s ease,border-color .18s ease}
.apl-card:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:#ffd6bd}
.apl-card h3{margin:0 0 10px}
.apl-card p{font-size:15.5px;margin:0}
.apl-ico{width:46px;height:46px;border-radius:13px;background:var(--o-soft);color:var(--o);
  display:grid;place-items:center;margin-bottom:18px}
.apl-ico svg{width:24px;height:24px}

/* ---------- alt background ---------- */
.apl-alt{background:var(--bg-alt)}

/* ---------- steps ---------- */
.apl-steps{counter-reset:s;display:grid;gap:18px;grid-template-columns:repeat(4,1fr)}
.apl-step{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:28px 24px;position:relative}
.apl-step::before{counter-increment:s;content:"0" counter(s);display:block;font-family:Prompt,sans-serif;
  font-size:30px;font-weight:700;color:#ffc7a6;line-height:1;margin-bottom:14px}
.apl-step h3{font-size:18px;margin:0 0 8px}
.apl-step p{font-size:15px;margin:0}

/* ---------- split / table ---------- */
.apl-split{display:grid;grid-template-columns:1fr 1fr;gap:54px;align-items:center}
.apl-list{list-style:none;margin:0;padding:0}
.apl-list li{display:flex;gap:13px;align-items:flex-start;padding:13px 0;border-bottom:1px solid var(--line);
  color:#4a4038;font-size:16px;line-height:1.55}
.apl-list li:last-child{border-bottom:0}
.apl-list li b{color:var(--ink)}
.apl-check{flex:0 0 22px;width:22px;height:22px;margin-top:1px;border-radius:7px;background:var(--o-soft);
  color:var(--o);display:grid;place-items:center;font-size:12px;font-weight:800}
.apl-table{width:100%;border-collapse:collapse;background:#fff;border:1px solid var(--line);border-radius:var(--r);overflow:hidden}
.apl-table th,.apl-table td{padding:15px 18px;text-align:left;font-size:15.5px;border-bottom:1px solid var(--line)}
.apl-table th{background:var(--bg-alt);color:var(--ink);font-weight:700;font-size:14px;letter-spacing:.02em}
.apl-table td{color:#4a4038}
.apl-table tr:last-child td{border-bottom:0}
.apl-table td:first-child{font-weight:600;color:var(--ink)}

/* ---------- packages ---------- */
.apl-pack{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:32px 28px;display:flex;flex-direction:column}
.apl-pack.is-featured{border-color:var(--o);box-shadow:var(--shadow);position:relative}
.apl-pack.is-featured::before{content:attr(data-badge);position:absolute;top:-12px;left:28px;background:var(--o);color:#fff;
  font-size:11.5px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;padding:6px 13px;border-radius:999px}
.apl-pack h3{margin:0 0 6px}
.apl-pack .apl-price{font-family:Prompt,sans-serif;font-size:32px;font-weight:700;color:var(--ink);margin:14px 0 4px;line-height:1}
.apl-pack .apl-price small{font-size:14px;font-weight:500;color:var(--muted)}
.apl-pack ul{list-style:none;margin:18px 0 26px;padding:0;flex:1}
.apl-pack li{padding:9px 0 9px 25px;position:relative;font-size:15.5px;color:#4a4038;line-height:1.5}
.apl-pack li::before{content:"";position:absolute;left:0;top:15px;width:13px;height:7px;border-left:2.5px solid var(--o);
  border-bottom:2.5px solid var(--o);transform:rotate(-45deg)}
.apl-pack .apl-btn{justify-content:center}
.apl-pack-note{text-align:center;margin:26px 0 0;font-size:14.5px}

/* ---------- faq ---------- */
.apl-faq{max-width:860px;margin:0 auto}
.apl-faq details{background:#fff;border:1px solid var(--line);border-radius:14px;margin-bottom:12px;overflow:hidden}
.apl-faq details[open]{border-color:#ffd6bd;box-shadow:0 10px 26px -18px rgba(55,0,10,.3)}
.apl-faq summary{cursor:pointer;padding:20px 54px 20px 22px;font-weight:600;color:var(--ink);font-size:17px;
  position:relative;list-style:none;line-height:1.45}
.apl-faq summary::-webkit-details-marker{display:none}
.apl-faq summary::after{content:"";position:absolute;right:22px;top:26px;width:10px;height:10px;
  border-right:2.5px solid var(--o);border-bottom:2.5px solid var(--o);transform:rotate(45deg);transition:transform .2s ease}
.apl-faq details[open] summary::after{transform:rotate(-135deg)}
.apl-faq .apl-faq-body{padding:0 22px 22px}
.apl-faq .apl-faq-body p{margin:0 0 10px;font-size:16px}
.apl-faq .apl-faq-body p:last-child{margin:0}

/* ---------- final cta + form ---------- */
.apl-final{background:linear-gradient(160deg,#2a0008,#4b0a06)}
.apl-final-grid{display:grid;grid-template-columns:1fr 1fr;gap:54px;align-items:start}
.apl-final h2{color:#fff}
.apl-final p{color:rgba(255,255,255,.8)}
.apl-formbox{background:#fff;border-radius:22px;padding:30px;box-shadow:0 30px 60px -30px rgba(0,0,0,.6)}
.apl-formbox h3{margin:0 0 6px;font-size:21px}
.apl-formbox>p{font-size:14.5px;margin:0 0 20px}
.apl-formbox .kb-form{display:grid;gap:14px}
.apl-formbox .kadence-blocks-form-field{margin:0}

/* ---------- misc ---------- */
.apl-tags{display:flex;flex-wrap:wrap;gap:9px;margin:0;padding:0;list-style:none}
.apl-tags li{background:#fff;border:1px solid var(--line);border-radius:999px;padding:9px 17px;font-size:14.5px;color:#4a4038}
.apl-note{background:var(--o-soft);border-left:3px solid var(--o);border-radius:0 12px 12px 0;padding:18px 22px;margin:26px 0 0}
.apl-note p{margin:0;font-size:15.5px;color:#5a3522}
.apl-links{display:flex;flex-wrap:wrap;gap:10px;margin-top:28px;list-style:none;padding:0}
.apl-links a{display:inline-block;background:#fff;border:1px solid var(--line);border-radius:10px;padding:11px 18px;
  font-size:15px;font-weight:600;color:var(--ink);text-decoration:none;transition:border-color .15s,color .15s}
.apl-links a:hover{border-color:var(--o);color:var(--o)}

/* ---------- responsive ---------- */
@media(max-width:1024px){
  .apl section{padding:64px 0}
  .apl-hero{padding:72px 0 64px}
  .apl-hero-grid,.apl-split,.apl-final-grid{grid-template-columns:1fr;gap:38px}
  .apl-grid-3,.apl-steps{grid-template-columns:repeat(2,1fr)}
  .apl-stats-grid{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:640px){
  .apl section{padding:52px 0}
  .apl-grid-3,.apl-grid-2,.apl-steps,.apl-stats-grid{grid-template-columns:1fr}
  .apl-hero{padding:58px 0 52px}
  .apl-btn{width:100%;justify-content:center}
  .apl-card,.apl-step,.apl-pack,.apl-formbox{padding:24px 20px}
  .apl-table{display:block;overflow-x:auto}
}